In Versus On

A great mentor once told me:  “You have to spend as much time working ON the business as you do IN the business in order to be successful.”  It was a rule of his 30 years ago, but today it should be considered a law.

“In” the business is where most people, especially those running successful ones, tend to reside.  They go to the office day-in/day-out doing the same things because the systems they have mastered continue providing the desired results.  The down side of this behavior is comfort and satisfaction.  A false sense of security is a very dangerous state of mind.  Just because their world is moving forward doesn’t mean the rest of the world has stopped.  In fact, it’s the opposite:  The rest of the world is moving infinitely faster.  Unless they take a step back and look up from their systems, they may get swallowed up.  Working “on” the business is that step back.

Before the Information Age, “on” the business meant an annual off-site planning retreat with blackboards and notepads.  Now it means daily social media reviews, blog posts, Google searches, and competitor updates.  But even those activities aren’t enough.  Being successful today means being two steps ahead, not just running at the same pace. Unless you train your brain on some new and improved systems, this world will swallow you whole.

Author: Gary

I'm about as transparent as a person can get because I believe transparency to be THE foundational element of trust. Trust and honesty are what bond the most valuable relationships. I've taken pretty much every personality assessment available. Here are the results: Enneagram: Type 2: Caregiver Jung, Myers, Briggs: INTJ DISC: Initiator (DI)--Visionary, Charismatic, Dynamic Strengths Finder: Honesty, Zest, Creativity, Spirituality, Hope Values Assessment: Creativity, Responsibility, Spirituality, Concern for Others, Achievement Every ounce of content on my sites is personally-produced and represents my opinion and mine alone. Whether readers agree or disagree with those opinions and ideas is their prerogative and theirs alone. I do not seek approval or validation, only spirited collaboration with real people willing to open their minds to the possibility that things will never be "normal" again, then discuss ways to move forward instead of living in the past.