S.M.A.R.T.

If the acronym were updated to be relevant in today’s environment, it would possibly look like this:

Social,  Marketable, Accessible, Reliable, Truthful

Social:  friendly, transparent, funny, conversational, interactive, sharing and caring.

Marketable:  “It” factor:  What do you do better or differently than anyone else?

Accessible:  How easy are you to find and how responsive are you to those who find you?

Reliable:  Do what you say you’re going to do within the parameters agreed upon with the customer EVERY time.  This also requires seamless integration with your parent brand (if applicable).

Truthful:  Be the same person in real life as you are online. People can see right through hidden motives.  That’s why they research you in advance.

To fit into the new age models, most of the traditional systems have to change. The choice is only to resist or adapt.

 

 

 

Author: Gary

I'm about as transparent as a person can get because I believe transparency to be THE foundational element of trust. Trust and honesty are what bond the most valuable relationships. I've taken pretty much every personality assessment available. Here are the results: Enneagram: Type 2: Caregiver Jung, Myers, Briggs: INTJ DISC: Initiator (DI)--Visionary, Charismatic, Dynamic Strengths Finder: Honesty, Zest, Creativity, Spirituality, Hope Values Assessment: Creativity, Responsibility, Spirituality, Concern for Others, Achievement Every ounce of content on my sites is personally-produced and represents my opinion and mine alone. Whether readers agree or disagree with those opinions and ideas is their prerogative and theirs alone. I do not seek approval or validation, only spirited collaboration with real people willing to open their minds to the possibility that things will never be "normal" again, then discuss ways to move forward instead of living in the past.