What Matters Most?

What would you do if you had more time?  What about if you had more money?  How about both?

Have you ever REALLY evaluated your family’s expenses?  How much do you spend on your mortgage?  Car payments? Other debt payments (home equity loans and credit cards)?  Groceries?  Dining out?  Gas and electricity?  Insurance?  Clothing?  Entertainment?

That’s my family’s expense list from highest to lowest percentage of household income.  There are likely several people out there with similar ratios and several others with fewer obligations. Something I’d be interested in knowing, however, is exactly how household income (in dollars) would be impacted if families would save between 10 and 15 percent per month in ANY of those categories.  Which ones would you most likely be able to cut?  Which ones are wants?  Which are needs? Which are commodities to which you are indifferent as it relates to PRODUCT, not SERVICE, quality?.  

Your response has the power to change every business-to-customer (B-2-C) interaction from this moment forward.