Figure it out soon, or you’ll be standing on the dock when the boat leaves the harbor. Seriously, if I read one more article about how a small business should market its products on the internet through social media, I’m going to puke. Forbes, Business Week, and a ton of other publications are continually posting on this subject. Come on, people, you’re missing the point! You don’t market your products through social media, you BRAND YOURSELF through consistent and transparent representation across whatever channels you choose; Twitter, Facebook, and LinkedIn being the Big 3. The only way you’re going to earn money in the very near future is by being genuine and accessible at all times. If customers are coming to you for help, they already trust the brand you represent. Nothing happens unless they trust YOU.
Not a bad idea for brand managers to ponder, either.
Author: Gary
I'm about as transparent as a person can get because I believe transparency to be THE foundational element of trust. Trust and honesty are what bond the most valuable relationships.
I've taken pretty much every personality assessment available. Here are the results:
Enneagram: Type 2: Caregiver
Jung, Myers, Briggs: INTJ
DISC: Initiator (DI)--Visionary, Charismatic, Dynamic
Strengths Finder: Honesty, Zest, Creativity, Spirituality, Hope
Values Assessment: Creativity, Responsibility, Spirituality, Concern for Others, Achievement
Every ounce of content on my sites is personally-produced and represents my opinion and mine alone. Whether readers agree or disagree with those opinions and ideas is their prerogative and theirs alone. I do not seek approval or validation, only spirited collaboration with real people willing to open their minds to the possibility that things will never be "normal" again, then discuss ways to move forward instead of living in the past.
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