I’m Listening, But I’m Ignoring You

hearing-protectionAt least if you’re telling me I have to conform to the way things have always been done, if I have to use the same performance metrics, if you tell me the only way I can grow my business is to do things people hate.


For the last decade, we’ve asked everyone how they feel about phone calls during dinner, direct mail, pop-up Internet messages, and unexpected doorbells.  100% of their reactions were negative, almost confrontational.  In fact, the majority stated that they have taken multiple steps to prevent any of those activities from happening in their lives.


If we’re truly listening to our customers, WHY are these strategies still required courses in sales training classrooms? Because brands refuse to open their minds to other options and instructors are only paid and retained if they follow orders. When this is the dominant corporate culture, how does significant change happen?

The only solution is to start from the ground up.

Author: Gary

I'm about as transparent as a person can get because I believe transparency to be THE foundational element of trust. Trust and honesty are what bond the most valuable relationships. I've taken pretty much every personality assessment available. Here are the results: Enneagram: Type 2: Caregiver Jung, Myers, Briggs: INTJ DISC: Initiator (DI)--Visionary, Charismatic, Dynamic Strengths Finder: Honesty, Zest, Creativity, Spirituality, Hope Values Assessment: Creativity, Responsibility, Spirituality, Concern for Others, Achievement Every ounce of content on my sites is personally-produced and represents my opinion and mine alone. Whether readers agree or disagree with those opinions and ideas is their prerogative and theirs alone. I do not seek approval or validation, only spirited collaboration with real people willing to open their minds to the possibility that things will never be "normal" again, then discuss ways to move forward instead of living in the past.