At least if you’re telling me I have to conform to the way things have always been done, if I have to use the same performance metrics, if you tell me the only way I can grow my business is to do things people hate.
For the last decade, we’ve asked everyone how they feel about phone calls during dinner, direct mail, pop-up Internet messages, and unexpected doorbells. 100% of their reactions were negative, almost confrontational. In fact, the majority stated that they have taken multiple steps to prevent any of those activities from happening in their lives.
If we’re truly listening to our customers, WHY are these strategies still required courses in sales training classrooms? Because brands refuse to open their minds to other options and instructors are only paid and retained if they follow orders. When this is the dominant corporate culture, how does significant change happen?
The only solution is to start from the ground up.