If I Were A….

Chris Brogan did a post a few years ago:  If I Were A Realtor .   This was back when few really understood the new media rules, or better yet, had any idea of what was to come.

It’s August 2014, less than FIVE YEARS since that post was published, and the power of inbound marketing has increased exponentially across all facets of our world.  In fact, if revised today, it could be titled “If I Were—-anything”

  • A Restauranteur
  • A Youth Sports Coach
  • A School Principal
  • A Car Sales Person
  • A Building Materials Sales Person
  • A College Graduate

What do all of these individuals have in common?  They all require some form of human interaction.  They all have distribution networks. They all use marketing systems that have proven to be successful over many years.  Here’s the challenge:  The demographics of a large percentage of consumers will be changing significantly in the next 10 years.  They will be taking their parents’ place in the market for these goods and services, and will have a significant amount of wealth to fund their purchases.  What they’ll also have at their disposal is something their parents weren’t as adept at using:  The Internet.  It has already changed how business gets done…have you adapted your sales training manuals to these changes?




Author: Gary

I'm about as transparent as a person can get because I believe transparency to be THE foundational element of trust. Trust and honesty are what bond the most valuable relationships. I've taken pretty much every personality assessment available. Here are the results: Enneagram: Type 2: Caregiver Jung, Myers, Briggs: INTJ DISC: Initiator (DI)--Visionary, Charismatic, Dynamic Strengths Finder: Honesty, Zest, Creativity, Spirituality, Hope Values Assessment: Creativity, Responsibility, Spirituality, Concern for Others, Achievement Every ounce of content on my sites is personally-produced and represents my opinion and mine alone. Whether readers agree or disagree with those opinions and ideas is their prerogative and theirs alone. I do not seek approval or validation, only spirited collaboration with real people willing to open their minds to the possibility that things will never be "normal" again, then discuss ways to move forward instead of living in the past.