If It Were Easy…

Everybody would be doing it.   Social media is great at making you FEEL like everybody IS doing it.  Everybody but you, that is.  The number of blogs, podcasts, and online platforms increases exponentially every day…as does the amount of information available on your mobile device—literally at your fingertips.

It’s easy for Chris Brogan, Gary Vaynerchuk,  Ann Handley, Seth Godin, and other influencers to post their thoughts for our reading pleasure, but how can you make something happen?

Forget about fomo.  You’re not as behind as you think.

The key is connecting with the right people, hearing the right message, filtering the right information, and creating a specific plan that leads your team to victory.  Not knowing where to start doesn’t mean you should sit on the sidelines, or worse, forfeit the game.

Until you break away from the traditional paradigms and best practices, you’ll never be able to create a new path forward.  Building and executing a plan aligned with the customer experience expectations of the next 20 years  is critical to success.   The part that’s holding you back is in the mirror.

Your opponent is YOU.