It’s possible for anyone to do who has the right attitude—who’s doing something they love that other people will pay for them to provide. That’s the key. Unfortunately, either they have the wrong attitude or they don’t have enough people who want or need what they provide.
Here’s the missing piece of the puzzle: People will pay for an above-average product when delivered by someone who makes them feel special. They won’t always pay for an exceptional product when delivered by someone that makes them feel average.