Commoditized Product and Service Sales

How many things can you list that can be purchased in multiple places and across multiple platforms(in stores, online, or download)?  Would that description fit a majority of goods and services regardless of distribution or consumption method?

There’s a huge misconception out there that it’s our products or our brands that define who we are or what we do.  Isn’t that a self-deprecating way of seeing yourself?

What brands fail to understand is that the people who represent and distribute their products and services, specifically those on the front lines, have as great an impact on their bottom lines as the brand marketing they engage in.

Author: Gary

I'm about as transparent as a person can get because I believe transparency to be THE foundational element of trust. Trust and honesty are what bond the most valuable relationships. I've taken pretty much every personality assessment available. Here are the results: Enneagram: Type 2: Caregiver Jung, Myers, Briggs: INTJ DISC: Initiator (DI)--Visionary, Charismatic, Dynamic Strengths Finder: Honesty, Zest, Creativity, Spirituality, Hope Values Assessment: Creativity, Responsibility, Spirituality, Concern for Others, Achievement Every ounce of content on my sites is personally-produced and represents my opinion and mine alone. Whether readers agree or disagree with those opinions and ideas is their prerogative and theirs alone. I do not seek approval or validation, only spirited collaboration with real people willing to open their minds to the possibility that things will never be "normal" again, then discuss ways to move forward instead of living in the past.