Cold Contact or Upsell?


Is algorithmic prediction of buying habits considered permission or is the question even on the table? ¬†Applicable and relevant or not, pop-up ads randomly and strategically placed in front of consumers when using their own computer is an interruption in my world. ¬†On the other hand, Amazon suggesting additional products and services related to a search topic doesn’t cross the line because the search was initiated by the user. This certainly seems like splitting hairs, but the argument is relevant to the SPAM discussion.