In 2007, the director of the local Community Leadership Program recommended that attendees connect on LinkedIn, so we all dove head-first into the internet ocean. After all, everybody was doing it. MySpace, YouTube, Facebook, Twitter, RSS feeds from bloggers and any news sources that piqued our interest. It didn’t take long for subscribers (and their in-boxes) to become overwhelmed with all of the opt-ins. What started out as one-on-one discussions soon became committee meetings. Today it’s a full-blown national convention. There are now thousands of people talking at once and no one wants to surrender the podium. More importantly, there is no monitor present to call “time”. It’s our responsibility as members of the buying public to decide who we want to listen to. Sound difficult?