Advertising Your World View

This is something very personal and as unique to each person as their DNA.  People are attracted to many different kinds of people.  So how do we throw ourselves out there?

The first no -negotiable rule:  Your brand MUST BE the number one company in the minds of the advertiser.  Gut-check time:  How many people at any level have been hired in the last 10 years because they put your brand FIRST in their lives and believe in EVERYTHING your company stands for?  If you say 100%, you’re delusional.  Too many industries still hire based on traditional production competencies.  They use your brand as the vehicle to their success, but most models say they could do it anywhere.   

The reason individuals aren’t allowed to make up their own advertising is because brands are afraid of what lengths they would go to get business when left to their own devices.  Continuing down that path instead of initiating change will have a  potentially catastrophic impact within the next 10 years.