Everyone is as unique as their DNA, so how do we define who we are? Who in your life matters most? What matters most? What pisses you off? What makes you totally happy? How do you feel about money? If you have kids, what activities do you enjoy doing with them? What activities are they passionate about? What are your favorite sports? How do you feel about politics? Do you like to travel or stay home? Do you enjoy art? How about history? What era? Are you a religious person? If so, what denomination? What kind of music so you enjoy? What are your favorite movies or TV shows? What about food and beverage? Do you like to cook and/or bake? Do you like cars? What organizations do you support/volunteer for?
If you could talk about anything with a group of people with a common interest, what are the top 3 topics you’d select?
Of all the items listed above, what are the absolute deal-breakers that stop a conversation before it starts? What are three more that you would be okay with, but wouldn’t participate because of a lack of knowledge? When you cross off those 6 items, what’s left is a solid cross-section of you and your worldview.
Now go get connected and start some fun conversations.
How many things can you list that can be purchased in multiple places and across multiple platforms(in stores, online, or download)? Would that description fit a majority of goods and services regardless of distribution or consumption method?
There’s a huge misconception out there that it’s our products or our brands that define who we are or what we do. Isn’t that a self-deprecating way of seeing yourself?
What brands fail to understand is that the people who represent and distribute their products and services, specifically those on the front lines, have as great an impact on their bottom lines as the brand marketing they engage in.
Everybody would be doing it. Social media is great at making you FEEL like everybody IS doing it. Everybody but you, that is. The number of blogs, podcasts, and online platforms increases exponentially every day…as does the amount of information available on your mobile device—literally at your fingertips.
It’s easy for Chris Brogan, Gary Vaynerchuk, Ann Handley, Seth Godin, and other influencers to post their thoughts for our reading pleasure, but how can you make something happen?
Forget about fomo. You’re not as behind as you think.
The key is connecting with the right people, hearing the right message, filtering the right information, and creating a specific plan that leads your team to victory. Not knowing where to start doesn’t mean you should sit on the sidelines, or worse, forfeit the game.
Until you break away from the traditional paradigms and best practices, you’ll never be able to create a new path forward. Building and executing a plan aligned with the customer experience expectations of the next 20 years is critical to success. The part that’s holding you back is in the mirror.
It’s possible for anyone to do who has the right attitude—who’s doing something they love that other people will pay for them to provide. That’s the key. Unfortunately, either they have the wrong attitude or they don’t have enough people who want or need what they provide.
Here’s the missing piece of the puzzle: People will pay for an above-average product when delivered by someone who makes them feel special. They won’t always pay for an exceptional product when delivered by someone that makes them feel average.