Figure it out soon, or you’ll be standing on the dock when the boat leaves the harbor. Seriously, if I read one more article about how a small business should market its products on the internet through social media, I’m going to puke. Forbes, Business Week, and a ton of other publications are continually posting on this subject. Come on, people, you’re missing the point! You don’t market your products through social media, you BRAND YOURSELF through consistent and transparent representation across whatever channels you choose; Twitter, Facebook, and LinkedIn being the Big 3. The only way you’re going to earn money in the very near future is by being genuine and accessible at all times. If customers are coming to you for help, they already trust the brand you represent. Nothing happens unless they trust YOU.
Not a bad idea for brand managers to ponder, either.