If It Were Easy


Easy St and Shamrock Rd by quinn.anya, on Flickr
Creative Commons Creative Commons Attribution-Share Alike 2.0 Generic License   by  quinn.anya 

Everybody would be doing it. Some days it seems like everybody IS doing it.  The number of blogs, podcasts, and online platforms increase every day, and the amount of information at your fingertips increases as well—exponentially.  How do you choose who to listen to and how do you apply what they are saying to what you do?

It’s easy for Chris Brogan, Gary Vaynerchuk, Brian Clark, Erik Deckers, Karen Freberg, Ann Handley, Seth Godin, and other influencers to post their thoughts for our reading pleasure, but how can you make something happen as it applies to your own world?  After all, you face all kinds of challenges relative to your business that these people don’t, right?

The key to success is connecting with the right people, hearing the right message, filtering the right information, and creating a specific plan that leads your team to victory.  Not knowing where to start doesn’t mean you should sit on the sidelines, or worse, forfeit the game.

Building and executing a plan is critical to success and it starts with knowing your opponent.  Here’s the part that holds you back:  Your opponent—is YOU.  Until you let go of all the things the traditional world has taught you about how business works, you’ll never build a plan that will carry you forward when that world lets you down.