Cold Contact or Upsell?

 

Is algorithmic prediction of buying habits considered permission or is the question even on the table?  Applicable and relevant or not, pop-up ads randomly and strategically placed in front of consumers when using their own computer is an interruption in my world.  On the other hand, Amazon suggesting additional products and services related to a search topic doesn’t cross the line because the search was initiated by the user. This certainly seems like splitting hairs, but the argument is relevant to the SPAM discussion.