The Titanic Effect

The Titanic was believed to be the most indestructible ship of its time.  It was the epitome of elite engineering.   Three scenes from the award-winning movie serve as analogies for this message.  The first featured one young sailor positioned high up on the observation deck with a pair of binoculars.  His job was to report to the Captain any obstacles or threats he saw in the distance.  The second showed the men in the bowels of the ship, literally 50 feet below water level, who were responsible for fueling the engines that propelled the gigantic vessel. The last featured the Captain when he received the call from the kid on the observation deck about the iceberg.  His commands to initiate evasive action came far too late, but included a seemingly confident tone as if he truly believed no little iceberg could ever take down the Titanic.

Scientific research now shows that icebergs have a far greater impact than putting holes in indestructible cruise ships:  They’re argued to be a major source of climate change for the ENTIRE PLANET!!!  If the Captain would have known that, perhaps he would have given the iceberg greater respect.

Where is this headed?

For years, thought leaders have been shining their lighthouse beacons for anyone on any ship within a hundred miles to see. These mentors have charted the course for the creation and implementation of strategies necessary to navigate the tumultuous seas known as today’s marketing world.  Yet a significant number of companies still choose to maintain full speed ahead.  While some Captains sense that danger is lurking in the distance, the biased statistical data they are being provided suggests staying the course is the safest strategy.  The waters they are currently sailing through are getting rougher, but in their minds the ship has always endured.  There’s also an undercurrent of fear:  There aren’t enough life boats if anything is reported besides what the Captain wants to hear. 

In case you forgot how it ends:  The Titanic sank.