Everyone is as unique as their DNA, so how do we define who we are? Who in your life matters most? What matters most? What pisses you off? What makes you totally happy? How do you feel about money? If you have kids, what activities do you enjoy doing with them? What activities are they passionate about? What are your favorite sports? How do you feel about politics? Do you like to travel or stay home? Do you enjoy art? How about history? What era? Are you a religious person? If so, what denomination? What kind of music so you enjoy? What are your favorite movies or TV shows? What about food and beverage? Do you like to cook and/or bake? Do you like cars? What organizations do you support/volunteer for?
If you could talk about anything with a group of people with a common interest, what are the top 3 topics you’d select?
Of all the items listed above, what are the absolute deal-breakers that stop a conversation before it starts? What are three more that you would be okay with, but wouldn’t participate because of a lack of knowledge? When you cross off those 6 items, what’s left is a solid cross-section of you and your worldview.
Now go get connected and start some fun conversations.
How many things can you list that can be purchased in multiple places and across multiple platforms(in stores, online, or download)? Would that description fit a majority of goods and services regardless of distribution or consumption method?
There’s a huge misconception out there that it’s our products or our brands that define who we are or what we do. Isn’t that a self-deprecating way of seeing yourself?
What brands fail to understand is that the people who represent and distribute their products and services, specifically those on the front lines, have as great an impact on their bottom lines as the brand marketing they engage in.
Everybody would be doing it. Some days it seems like everybody IS doing it. The number of blogs, podcasts, and online platforms increase every day, and the amount of information at your fingertips increases as well—exponentially. How do you choose who to listen to and how do you apply what they are saying to what you do?
It’s easy for Chris Brogan, Gary Vaynerchuk, Brian Clark, Erik Deckers, Karen Freberg, Ann Handley, Seth Godin, and other influencers to post their thoughts for our reading pleasure, but how can you make something happen as it applies to your own world? After all, you face all kinds of challenges relative to your business that these people don’t, right?
The key to success is connecting with the right people, hearing the right message, filtering the right information, and creating a specific plan that leads your team to victory. Not knowing where to start doesn’t mean you should sit on the sidelines, or worse, forfeit the game.
Building and executing a plan is critical to success and it starts with knowing your opponent. Here’s the part that holds you back: Your opponent—is YOU. Until you let go of all the things the traditional world has taught you about how business works, you’ll never build a plan that will carry you forward when that world lets you down.
It’s possible for anyone to do who has the right attitude—who’s doing something they love that other people will pay for them to provide. That’s the key. Unfortunately, either they have the wrong attitude or they don’t have enough people who want or need what they provide.
Here’s the missing piece of the puzzle: People will pay for an above-average product when delivered by someone who makes them feel special. They won’t always pay for an exceptional product when delivered by someone that makes them feel average.